A2-03 Action research on behavioral change of consumers for the construction of appropriate resource circulation systems for plastics

Principal Investigator

ASARI Misuzu（Research institute for Humanity and Nature）

Research overview

To achieve a plastic resource circulation of the diverse plastic products that takes into consideration the environment and SDGs, collaboration among stakeholders across the value chain and changes in consumer awareness and behavior are essential. This research project aims to investigate consumer awareness and behavior regarding plastic products, and to develop methods for identifying optimal measures for different categories of plastic products. This will be achieved by organizing environmental and SDGs-related information to be provided to consumers through information platforms such as DPPs (Digital Product Passports) developed within this SIP and other initiatives. Additionally, we will set up model regions and stores to analyze and model behavior changes among stakeholders across the value chain, mainly consumers and retailers. Furthermore, we develop educational programs related to the circular economy, aiming to contribute to the promotion of behavior change and the fostering of momentum among consumers, in a way that can also be applied to areas beyond plastics.