Demonstration project for improving plastic quality, optimizing transportation routes, and promoting behavioral change among consumers
Collaborating Organization
Ryohin Keikaku Co., Ltd.
Research and Development Overview
In FY2026, the project will focus on scaling and generalizing the in-store collection model, transitioning from pilot-level implementation to a multi-stakeholder collaborative system.
Efforts will be directed toward improving both the quantity and quality of collected materials through optimized customer journey design and enhanced communication strategies.
In parallel, the project will advance the utilization of recycled materials by refining chemical testing processes and operationalizing product application guidelines.
Additionally, structured educational programs and workshops will be implemented to promote awareness and behavioral change and improve social acceptance of circular economy practices.
Key Activities
- Improvement of collection volume and quality
- Expansion of collaborative collection with partner companies
- Enhancement of awareness through campaigns and customer journey optimization
- Product application of recycled materials
- Establishment and optimization of safety testing standards
- Development and visualization of recycled products
- Social acceptance and behavioral change
- Systematization of workshops and educational programs
- Development of impact measurement frameworks